Focus Groups
Focus groups for Sentara Medical Group helped identify customer service issues and best practices for follow-up care at one of their elective-care facilities.
Audience Measurement
Market research and analysis
Helping networks create new programs and grow viewership
David has used his market research and analyst skills to help networks create new programs and grow viewership. The techniques described have not changed... but now we have tools to reach customers and report results in a much faster way.
Training video for new research interviewers
David produced this short video as part of a training system for new research interviewers. It explains some of the techniques used to provide feedback on The Simpsons, Oprah, and Star Trek: The Next Generation.
Customer Satisfaction Surveys
Annual customer satisfaction market research surveys for local media companies help identify consumer trends and help build effective marketing campaigns to grow audience and revenue. David has created dozens of such surveys and managed literally thousands of related interviews.
Customer Intercept Interviews
Sometimes, it's just best to observe customers in a retail setting and then follow up with questions. David has designed and executed such studies.
Learn how to grow your business
David can design and moderate focus groups and then use his market research and analyst expertise to help you learn how to grow your business.