This campaign was created to grow Sunday readership. It was carefully designed based on segmented customer data gleaned from custom surveys. It was internationally recognized by INMA... the International Newspaper Marketing Association. The commercials are part of a larger web, radio, print campaign created weekly.
Ironically, the young lady on the streets of Broadway is Tiffany Haas... Broadway's Glinda in "Wicked" and formerly one of David's students.
This web video was created as a pre-roll presentation for carefully targeted viewers. Medical Careers Institute had insight that said students could be very successful if they would only walk through the school's doors and take a tour. The videos were part of one of the most effective marketing campaigns at the school and helped increase visits and enrollment.
"Get It In Writing" was part of a branding campaign for a local media company. This spot was created with Cox Media Group. It was awarded best commerical of the year by the Cabletelevision Advertising Bureau, beating out entries from Coke and Six Flags Theme Parks.